SXO Services
Unlock Sustainable Growth with Integrated SXO Services
We combine the power of SEO, user experience (UX) and conversion rate optimisation (CRO) to create websites that deliver exceptional results
The Switch Key Digital Difference: Our Unique SXO Methodology
Many marketing agencies focus solely on SEO, UX design or CRO. This siloed approach can lead to websites that are technically optimised for search engine rankings but lack a cohesive user experience, or a website that prioritises usability without maximising search visibility.
Our unique SXO methodology combines the power of SEO, UX design and CRO to deliver exceptional results.
Our SXO Services
We offer a range of SXO services designed to meet your specific needs, whether you’re just starting out across SEO, UX or CRO, or looking to refine your existing strategy.
SXO Audit & Strategy Playbook
Gain a deep understanding of your website’s strengths, weaknesses and user behaviour patterns with a comprehensive SXO audit. This includes competitor analysis, user research and allows us to build a data-driven SXO roadmap.
Ongoing SXO Services
Continuously improve your website’s performance with a holistic SXO approach that considers search engines and user experience.
We can help you:
- Craft user experiences that resonate on an emotional level.
- Conduct customer-focused keyword research & search intent analysis
- Optimise information architecture and navigation for user flow and search engine visibility
- Develop a data-driven content strategy informed by in-depth buyer personas
- Conduct data-driven A/B testing to identify the best performing website elements.
- Create unique, high-quality content optimised for both search engines and user engagement.
- Develop a data-driven CRO strategy to boost conversions.
- Build high-quality, relevant backlinks to increase website authority.
Comprehensive Audit
Discovery & Research
Ideation & Workshops
Integrated Optimisation
Implementation & Monitoring
Reporting & Ongoing Optimisation
Comprehensive SXO Audit
SEO
- Technical
- Links
- Content
- Multi-Channel
UX
- Best Practices
- Usability
- Accessbility
- Information Architecture
CRO
- Conversion Flows
- Messaging
- Forms
- CTAs
Integrated SXO Discovery & Research Phase
User Research
Conduct user surveys, interviews and user testing to understand user needs, pain points and search behaviour during the customer journey.
- External data gathering – User interviews, usability testing and surveys.
- Internal data gathering – Analysis of internal customer service, sales, support interactions and internal platform searches.
Market & Competitor Analysis
Analyse your search and market landscape and identify industry trends and opportunities for differentiation.
- Keyword research
- Content gap
- Search and market share analysis
- Audience research, social listening and trend analysis
User Persona Creation
Create detailed personas based on combined user research, search and market insights.
Customer Journey Funnel Mapping
Map the entire customer journey from initial research phase to point of purchase. Identify key touchpoints, potential drop-off points and opportunities to optimise the user experience across channels.
SXO Ideation & Workshops
Bring your team together to brainstorm innovative strategies. Leave with a clear roadmap to achieve your SXO goals.
- SXO training
- Ideation workshops
Integrated SXO Optimisation Phase
User-centric SEO Optimisation
- On-page optimisation considering user intent and search engine ranking factors
- Address technical SEO issues identified
- Vertical SEO optimisation (e.g. International SEO, Local SEO)
- Multi-channel SEO (e.g. YouTube, TikTok, Pinterest)
Data-driven UX Optimisation
- Usability testing and website heatmap analysis
- Continuous user research, interviews and testing
- Ideation and education
- Annotated UX designs & prototypes
- Best practices and heuristic issues
- Accessibility and responsiveness
- Information architecture improvements
CRO Optimisation
- Identify conversion funnel roadblocks
- Design and conduct A/B tests for website elements
- Analyse user behaviour & understand how visitors interact
- Messaging & copy recommendations
SXO Implementation & Monitoring
Overall
- Implement all agreed-upon SEO, UX, and CRO recommendations
- Ongoing SXO performance monitoring and reporting
SEO
- Content strategy development and implementation
- Content briefs, creation, optimisation, asset production
- Link acquisition strategies aligned with user needs and relevant to your target audience
- Ongoing technical optimisation
UX
- Ongoing user research and testing
- Implement UX optimisations
CRO
- Continuous A/B testing and data insights to identify conversion opportunities
- Implement CRO tactics
SXO Reporting & Ongoing Optimisation
- Dashboard & reporting suite setup and maintenance
- Provide comprehensive report on key results