Our Services

SXO broken down: Search Engine Optimization (SEO), User Experience (UX), Conversion Rate Optimization (CRO)

Unlock Sustainable Growth with Integrated SXO Services

We combine the power of SEO, user experience (UX) and conversion rate optimisation (CRO) to create websites that deliver exceptional results

The Switch Key Digital Difference: Our Unique SXO Methodology

Many marketing agencies focus solely on SEO, UX design or CRO. This siloed approach can lead to websites that are technically optimised for search engine rankings but lack a cohesive user experience, or a website that prioritises usability without maximising search visibility. 

Our unique SXO methodology combines the power of SEO, UX design and CRO to deliver exceptional results.

SXO Audit & Strategy Playbook

Gain a deep understanding of your website’s strengths, weaknesses and user behaviour patterns with a comprehensive SXO audit. This includes competitor analysis, user research and allows us to build a data-driven SXO roadmap.

Ongoing SXO Services

Continuously improve your website’s performance with a holistic SXO approach that considers search engines and user experience.

We can help you:

  • Craft user experiences that resonate on an emotional level.
  • Conduct customer-focused keyword research & search intent analysis
  • Optimise information architecture and navigation for user flow and search engine visibility 
  • Develop a data-driven content strategy informed by in-depth buyer personas
  • Conduct data-driven A/B testing to identify the best performing website elements.
  • Create unique, high-quality content optimised for both search engines and user engagement.
  • Develop a data-driven CRO strategy to boost conversions.
  • Build high-quality, relevant backlinks to increase website authority.

Comprehensive Audit

Discovery & Research

Ideation & Workshops

Integrated Optimisation

Implementation & Monitoring

Reporting & Ongoing Optimisation 

Comprehensive SXO Audit

  • Technical
  • Links
  • Content
  • Multi-Channel
  • Best Practices
  • Usability
  • Accessbility
  • Information Architecture
  • Conversion Flows
  • Messaging
  • Forms
  • CTAs

Integrated SXO Discovery & Research Phase

User Research

Conduct user surveys, interviews and user testing to understand user needs, pain points and search behaviour during the customer journey.

  • External data gathering – User interviews, usability testing and surveys.
  • Internal data gathering – Analysis of internal customer service, sales, support interactions and internal platform searches.

Market & Competitor Analysis

Analyse your search and market landscape and identify industry trends and opportunities for differentiation.

  • Keyword research
  • Content gap
  • Search and market share analysis
  • Audience research, social listening and trend analysis

User Persona Creation

Create detailed personas based on combined user research, search and market insights.

Customer Journey Funnel Mapping

Map the entire customer journey from initial research phase to point of purchase. Identify key touchpoints, potential drop-off points and opportunities to optimise the user experience across channels.

SXO Ideation & Workshops

Bring your team together to brainstorm innovative strategies. Leave with a clear roadmap to achieve your SXO goals.

  • SXO training
  • Ideation workshops

Integrated SXO Optimisation Phase

User-centric SEO Optimisation

  • On-page optimisation considering user intent and search engine ranking factors
  • Address technical SEO issues identified
  • Vertical SEO optimisation (e.g. International SEO, Local SEO)
  • Multi-channel SEO (e.g. YouTube, TikTok, Pinterest)

Data-driven UX Optimisation

  • Usability testing and website heatmap analysis
  • Continuous user research, interviews and testing
  • Ideation and education
  • Annotated UX designs & prototypes
    • Best practices and heuristic issues
    • Accessibility and responsiveness
  • Information architecture improvements

CRO Optimisation

  • Identify conversion funnel roadblocks
  • Design and conduct A/B tests for website elements
  • Analyse user behaviour & understand how visitors interact
  • Messaging & copy recommendations

SXO Implementation & Monitoring


  • Implement all agreed-upon SEO, UX, and CRO recommendations
  • Ongoing SXO performance monitoring and reporting


  • Content strategy development and implementation 
  • Content briefs, creation, optimisation, asset production 
  • Link acquisition strategies aligned with user needs and relevant to your target audience
  • Ongoing technical optimisation


  • Ongoing user research and testing
  • Implement UX optimisations


  • Continuous A/B testing and data insights to identify conversion opportunities
  • Implement CRO tactics

SXO Reporting & Ongoing Optimisation

  • Dashboard & reporting suite setup and maintenance 
  • Provide comprehensive report on key results

Ready to Get Started?