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  • What is SXO and Why is it The Future of Search?

    What is SXO and Why is it The Future of Search?

    The ever-evolving landscape of SEO can leave even the most seasoned marketer feeling anxious. While traditional SEO tactics still hold value, the rise of Search Experience Optimisation (SXO) offers a more comprehensive approach to achieving sustainable search engine success. Today, search engines like Google prioritise user experience (UX) just as much as traditional ranking factors.…

  • The Four Pillars of Helpful Content in 2024

    The Four Pillars of Helpful Content in 2024

    Even if you missed my recent conference talk on helpful content at SEO Estonia this week, this post equips you with the key takeaways! We explored the secrets of crafting helpful content that can not only rank high, but also build trust with both users and AI-powered search engines to ultimately strengthen your brand and…