About Switch Key Digital

Unlocking Growth Through Integrated SXO

At Switch Key Digital, we’re not your average digital marketing agency. We bridge the gap between SEO, user experience (UX) and conversion rate optimisation (CRO) with a powerful approach called Search Experience Optimisation (SXO).

This means we create websites that search engines love and users enjoy. The result? Increased brand awareness, deeper engagement, and ultimately, more conversions and sustainable growth for your business.

Our Values

Everything We Do is Human-centric

We prioritise user needs and satisfaction in everything we do. We combine the power of data with emotional connection to create impactful digital experiences.

Long-Term Growth is Our Priority

We focus on sustainable strategies and partnerships that drive lasting success for our clients and ourselves.

We Champion a Unified Approach

Our passionate team combines SEO, UX, and CRO expertise, working seamlessly to deliver holistic solutions that drive results and brand loyalty.

Our Team

The Masterminds Behind Switch Key Digital

Georgia Tan

Co-Founder & Head of Search

Georgia is a passionate SEO consultant with nearly a decade of experience driving organic traffic growth and revenue for leading brands across APAC. Her proven strategies prioritise user experience and ensuring customer journeys are optimised for engagement and satisfaction across the entire funnel.

It is her philosophy that integrating SEO into a holistic business strategy is key to success. Outside of SXO, she enjoys exploring the world, venturing into the outdoors and indulging in a copious amount of green tea.

Alexander Ho

Co-Founder & Head of Design

Alex is a UX/UI designer with 5+ years experience crafting user-centred experiences across diverse industries. A Figma master, Alex leverages his design systems and information architecture expertise to create intuitive interfaces that drive customer satisfaction and results.

His passion lies in making a positive impact on people’s lives through exceptional experiences. Outside of design, Alex enjoys travelling, capturing his adventures through photography and taking inspiration from local cuisines to recreate at home.

What Sets Us Apart

Unique SXO Approach

We don’t just focus on rankings, we craft websites that convert.

Evolve with Search

Stay ahead of the curve with SXO strategies that align with evolving search algorithms.

Data-Driven Results

We track and analyse data to ensure your website is performing at its peak.

Collaborative Spirit

We work closely with you to understand your goals and achieve them together.

Ready to unlock the power of SXO?