Don’t Settle for Siloed Marketing. Unlock Integrated Growth with SXO.

Switch Key Digital bridges the gap between SEO, user experience (UX) and conversion rate optimisation (CRO) with a new, powerful approach called Search Experience Optimisation (SXO).

Embrace the Future of Search

The Power of Three: Combined SEO, UX & CRO for Success

Traditional SEO, User Experience and Conversion Rate Optimisation are powerful tools, but they work best together. That’s where Switch Key Digital comes in.

Grow Your Business with SXO

SXO unites SEO, UX, and CRO to craft websites that rank high and delight users. We create websites that search engines love and users enjoy.

Unlock the Power of SXO

We go beyond just rankings to help you.


More qualified traffic through strategic SEO & user intent optimisation.


Keep visitors happy with a user-friendly, visually appealing website.


 Convert visitors into loyal customers with a seamless user journey.

Why Choose Switch Key Digital

Integrated SXO Expertise

Our SEO, UX, and CRO specialists collaborate seamlessly to deliver exceptional results, breaking down silos for optimal website performance.

Data-Driven Approach

We analyse data and user research to craft impactful recommendations that optimise your website for search engines and user behaviour.


We go beyond optimisation – we deliver. Experience increased website traffic, conversion rates and a demonstrably higher ROI.


Algorithms are powerful, but emotions drive decisions. We craft SXO strategies that connect with your audience, building lasting brand loyalty beyond just data.

Transparent Communication

We provide regular reports on your website’s performance and key metrics, keeping you updated on your return on investment throughout the entire process.

Flexible Engagement Models

Every business is unique. We offer a variety of engagement models tailored to your budget, goals and project scope.

Photo of Audra Eng

Audra Eng

ex-VP, Atlassian

Schedule a free consultation